Design Ethnography: Taking Inspiration from Everyday Life
For the book This is Service Design Thinking, recently published by BIS Publishers, Geke van Dijk contributed a chapter on design ethnography, in addition to a toolbox STBY edited for the book. Design...
View ArticleSTBY Magazine – Service Innovation Inspired by People
Motivated by the limited amount of literature on design research and service design currently available, we initiated STBY magazine. The first issue was published and distributed to clients, prospects...
View ArticleCustomer Talk article on Service Design
One of the editors of the online community for customer-focused businesses and innovative marketing has written an introduction on Service Design, based on interviews with Geke van Dijk from STBY and...
View ArticleSay yes to the mess!
Geke van Dijk wrote an article on Molblog (Dutch Marketing Magazine) on the benefits of design research for service innovation. ‘Say yes to the mess’ discusses how empathic research into everyday life...
View ArticleService Design & Multichannel Customer Journeys
At the latest UX Hong Kong conference in February 2012, Geke van Dijk presented a talk on ‘Service Design: Co-production at the moment of thruth‘ and a workshop on ‘Multichannel Customer Journeys:...
View ArticleDon’t you design chairs anymore?
The first issue of the CRISP magazine ‘Don’t you design chairs anymore?’ was launched at the design review session on 24/04/13. It focuses on issues concerning the changing role of designers in...
View ArticleService Design by Industrial Designers
In March 2013 this new book by Froukje Sleeswijk Visser was launched. It is a critical reflection on recent developments in service design, specifically on the consequences for the education of a new...
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Service Design in Practice
STBY is proud contributor to the book ‘Service Design: Insights from nine practices’ that has recently been translated to English. This book is the result of a three year service innovation programme...
View ArticleThis is Service Design Thinking
STBY was asked to edit the tools section of this first comprehensive book on the practice of Service Design. The initiators of the book, Marc Stickdorn and Jakob Schneider, did a great job in involving...
View ArticlePaper: Learning and practicing in service design
At the ServDes2018 in Milan, the global academic Service Design conference, Bas Raijmakers was invited to be Chair of the Learning & Practicing track, with Ana Meroni and Alessandro Deserti. The...
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